Unformal
The conversation layer that replaces intake forms.
One link. One conversation. Deep understanding.
Every time you need to understand someone, it's painful.
The Consultant
You sign a new client. Before the kickoff, you send a questionnaire. They half-answer it. 15 emails over 2 weeks to get what a 5-minute conversation covers.
The HR Team
You launch a 47-question engagement survey. 23% completion rate. The people who DO complete it give surface-level answers. You learn nothing new.
The Law Firm
Your intake form is 47 questions long. Potential clients abandon it halfway. You're losing leads — not because they don't need help, but because the form is a wall.
The average professional sends 20+ back-and-forth messages to collect what a single conversation could cover.
People don't hate giving information.
They hate forms.
Humans have exchanged information through conversation for 200,000 years.
Forms have existed for maybe 150.
The problem isn't the ask. It's the medium. Conversations are how humans naturally understand each other. The technology to make that scalable didn't exist — until now.
Instead of 20 emails, one link.
One link replaces intake forms, discovery calls, onboarding questionnaires, email chains, and survey tools.
Describe what you want to learn
"Understand this client's needs before our kickoff call." That's it. AI generates the conversation.
Share a link
Send via email, Slack, WhatsApp. The respondent has a natural conversation with AI that adapts in real-time — text, voice, sliders, multi-selects.
Get structured insights
Not a transcript dump. Extracted data fields, AI summary, key quotes, and what the respondent implied but didn't say.
See it work.
Create a Pulse in 30 seconds. Respondent has a 5-minute conversation. Output is richer than a 1-hour call.
Founder community pulse
Interview · adaptive
If WAT 2027 opens with the full hub, what would you pay monthly?
€180/month
AI picks the right input type per question — slider, chips, ranking, free text. Every input has a text + voice fallback.
Adapts follow-ups based on what the respondent actually says. Knows when to probe, when to move on.
Voice dictation on every step. People talk faster than they type, especially about things that matter.
An agentic conversation engine.
AI Conversation Agent
Powered by Claude. Adapts questions in real-time. Knows when to probe deeper, when to move on, when to wrap up.
Dynamic UI Layer
AI selects the right input type per question. Text, sliders, multi-select, radar charts. Every input has a text fallback.
Echo (Extraction)
Structured data fields, AI summary, key quotes, and subtext. Ready for your CRM, project plan, or next meeting.
Resonance (Aggregate)
Across conversations, patterns emerge. Themes, consensus, divergence, sentiment. Gets smarter with every response.
Conversation → Extraction → Aggregation
Summary
Strong fit. Mid-size agency, budget aligned for Q3. Main concern is internal buy-in.
Sentiment
Key quote
“We spend three hours a week on reports no one reads.”
Extracted fields
Most respondents want faster onboarding. Pricing is a secondary concern. Teams over 20 push back on complexity.
47
Responses
68%
Positive
6
Themes
They agree on
- • Setup takes too long
- • Reporting is the pain
Opinions split on
- • Pricing model
- • Mobile priority
$4B+ in form builders alone.
We're eating three markets.
Everyone's going enterprise research.
We're going horizontal.
Nobody owns conversation-first, general-purpose intake for SMBs with adaptive UI and structured output.
Pay per conversation.
Dead simple. No subscription fatigue.
Early but real.
Not starting from zero. The conversation engine exists and is deployed.
Team
Jonas Boury
Founder
Builder, not advisor. Ships product, writes code, closes deals.
Founded Spark Collective — AI consulting firm that builds custom AI software.
Built Citizen Pay — closed-loop payment infrastructure, 0% transaction fees.
Technical: React, TypeScript, Flutter, AI/LLM, blockchain.
Based in Ghent, Belgium
The Ask
Looking for: distribution partners, advisors with PLG experience, early customers who want to co-build.
hello@unformal.ai
unformal.ai