# Unformal — Conversations, not forms

> Replace forms with AI conversations that listen, follow up, and adapt. Create a Pulse, share a link, get structured data back.

**URL:** https://unformal.ai
**Topics:** Unformal, Pulse, Echo, Resonance, conversational forms, Typeform alternative

## Summary

Unformal replaces static forms with AI-led conversations. You describe what you want to learn (an 'intention'), Unformal generates an adaptive conversational flow, and you share it as a link. Each response returns a transcript plus structured data (an 'Echo'). Across many responses, Resonance surfaces themes, consensus and divergence. Pricing is per conversation from EUR 0.09, with no subscription.

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## Forms ask. Conversations listen.

A form takes whatever someone types and moves on. When a client writes "We need a new
website," a form shows the next field. Unformal asks what is driving the redesign, who the
audiences are, and what success looks like.

That difference compounds. You stop collecting answers and start understanding people.

## How it works

1. **Describe your intention.** One sentence about what you want to learn. No form building, no logic branches.
2. **Share the link.** Unformal generates an adaptive conversation with smart follow-ups, adaptive inputs and voice dictation.
3. **Get structured data back.** Each conversation returns an Echo you can compare, export or pipe into a workflow.

## What makes the conversation work

- **Smart follow-ups** — the AI probes where a form would move on.
- **Adaptive inputs** — chips, checklists and dynamic ranges appear when they fit the question, instead of a wall of text fields.
- **Voice dictation** — respondents can talk instead of type.
- **Resonance** — after many conversations you get themes, consensus points, divergent opinions and recommended actions, not a bar chart.

## Built to be used by agents too

Unformal has a public API, a published skill file and an `llms.txt`. An agent can create a
Pulse, share it and read the structured results without a human touching the UI.

## Common questions

### What is Unformal?

A conversation-first input platform. Instead of building a form, you describe what you want to learn and Unformal runs an AI conversation with each respondent, returning structured data.

### How is it different from a form builder?

Forms cannot ask follow-ups. Unformal adapts in real time to what each person says, probing for depth where a form would move to the next field.

### What do I get back?

Every conversation produces an Echo: the fields you defined, a summary, key quotes, a sentiment score and subtext. Across responses, Resonance aggregates themes and recommended actions.

### What does it cost?

Per conversation, starting at EUR 0.09, with volume tiers down to EUR 0.025. There is no monthly subscription and no per-seat charge.