# Agencies & Creative Teams

> Replace your intake form with a conversation that understands what the client actually wants — before you spend time on a proposal.

**URL:** https://unformal.ai/use-cases/agencies
**Topics:** creative brief, client intake, agency proposal, scoping call, RFP

## Summary

For agencies and creative teams whose intake forms return 'We need a new website', 'Budget: TBD' and 'Timeline: ASAP'. That leaves two bad options: a 45-minute scoping call or a proposal based on guesswork. Unformal runs a conversational brief that probes for redesign drivers, audiences, success metrics, budget range via slider, stakeholders and must-haves, returning a structured brief. Costs EUR 0.09 per brief, not per seat or per month.

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Use case: Agencies & Creative Teams

# Briefs that actually brief.

Replace your intake form with a conversation that understands what the client actually wants — before you spend time on a proposal.

## Your intake form is losing you scope and money.

A new client inquiry comes in. You send them your intake form. Here's what comes back:

Now you have two choices: schedule a 45-minute scoping call to actually understand the project, or write a proposal based on guesswork. Both waste time.

The form failed because forms can't ask follow-ups . When someone writes “We need a new website,” a form can't ask “What's wrong with your current one?”

## What if a creative brief was a conversation?

## Before vs. after

- Intake form
- Unformal
- Project description
- "We need a new website"
- Full context: redesign drivers, audiences, competitor examples, success metrics
- Budget
- "TBD"
- €15K-25K range (captured via slider)
- Timeline
- "ASAP"
- "Q3 launch, board presentation in September"
- Scoping call needed?
- Almost always
- Rarely — brief is complete
- Proposal accuracy
- 50/50
- High — based on real context
- Client impression
- "Another form to fill out"
- "This agency actually cares about understanding us"

## €0.09 per brief. Not per seat, not per month.

For an agency handling 20 new inquiries per month: €1.80/month total. No subscriptions.

## Send your next prospect a conversation, not a form

50 free conversations. Create your first brief Pulse in 60 seconds.

## Common questions

### Why do intake forms fail for agencies?

Forms cannot ask follow-ups. When someone writes 'We need a new website', a form cannot ask what is wrong with the current one.

### Does this remove the scoping call?

Usually. Because the brief arrives complete, a scoping call becomes the exception rather than the default.

### How do clients react to it?

It reads as an agency that cares about understanding them, rather than another form to fill out, so they share more context.