The conversation layer that replaces intake forms.
One link. One conversation. Deep understanding.
You sign a new client. Before the kickoff, you send a questionnaire. They half-answer it. 15 emails over 2 weeks to get what a 5-minute conversation covers.
You launch a 47-question engagement survey. 23% completion rate. The people who DO complete it give surface-level answers. You learn nothing new.
Your intake form is 47 questions long. Potential clients abandon it halfway. You're losing leads — not because they don't need help, but because the form is a wall.
The average professional sends 20+ back-and-forth messages to collect what a single conversation could cover.
Humans have exchanged information through conversation for 200,000 years.
Forms have existed for maybe 150.
The problem isn't the ask. It's the medium. Conversations are how humans naturally understand each other. The technology to make that scalable didn't exist — until now.
One link replaces intake forms, discovery calls, onboarding questionnaires, email chains, and survey tools.
"Understand this client's needs before our kickoff call." That's it. AI generates the conversation.
Send via email, Slack, WhatsApp. The respondent has a natural conversation with AI that adapts in real-time — text, voice, sliders, multi-selects.
Not a transcript dump. Extracted data fields, AI summary, key quotes, and what the respondent implied but didn't say.
Live Demo
Create → Share → Converse → Extract
Create a Pulse in 30 seconds. The respondent has a 5-minute conversation. The output is richer than a 1-hour call.
Powered by Claude. Adapts questions in real-time. Knows when to probe deeper, when to move on, when to wrap up.
AI selects the right input type per question. Text, sliders, multi-select, radar charts. Every input has a text fallback.
Structured data fields, AI summary, key quotes, and subtext. Ready for your CRM, project plan, or next meeting.
Across conversations, patterns emerge. Themes, consensus, divergence, sentiment. Gets smarter with every response.
Conversation → Extraction → Aggregation
Nobody owns conversation-first, general-purpose intake for SMBs with adaptive UI and structured output.
Dead simple. No subscription fatigue.
Not starting from zero. The conversation engine exists and is deployed.
Founder
Builder, not advisor. Ships product, writes code, closes deals.
Founded Spark AI — AI consulting firm that builds custom AI software.
Built Citizen Pay — closed-loop payment infrastructure, 0% transaction fees.
Head of AI at Yuso (energy).
Technical: React, TypeScript, Flutter, AI/LLM, blockchain.
Based in Ghent, Belgium
Looking for: distribution partners, advisors with PLG experience, early customers who want to co-build.
jonas@sparkcollective.be
unformal.ai