Terms of Service

1. Service Description

Unformal provides AI-powered conversational input flows. You create a "Pulse" (a conversational interview), share a link, and receive structured insights from respondents.

Key features include:

• Adaptive AI conversations with dynamic input components
• Structured data extraction (Echo) from each conversation
• Aggregate intelligence across responses (Resonance)
• Voice dictation and multilingual transcription
• API access for programmatic integration
• Webhook notifications

2. Account Creation

• You must provide a valid email address to create an account
• One account per email address
• You are responsible for keeping your account secure
• You must be at least 16 years old to use Unformal
• You may not share your API keys with others or use another user's keys

3. Acceptable Use

You agree NOT to:

• Use Unformal for illegal purposes or to violate any laws
• Upload or share illegal content, hate speech, or harmful material
• Abuse the service (e.g., automated scraping, spamming, denial-of-service attacks)
• Impersonate others or misrepresent your identity
• Reverse-engineer or attempt to extract proprietary AI models
• Use Unformal to collect personal data without consent

We reserve the right to suspend or terminate accounts that violate these terms.

4. Credit System and Payments

• Pay-per-conversation: Each conversation consumes 1 credit (2 credits if web research is enabled)
• Free tier: New accounts receive 50 free conversation credits
• Credit packs: Purchase credits via Stripe (100/€9, 500/€29, 2000/€79, 10000/€249)
• Non-refundable: Credits are non-refundable once purchased
• No expiration: Credits do not expire
• Auto-pause: When credits reach 0, active Pulses are automatically paused

5. API Usage

• API keys are confidential and must not be shared publicly
• API usage is subject to rate limits (default: 100 requests per hour)
• API requests consume credits from your workspace balance
• Abuse of the API may result in account suspension
• API documentation is available at unformal.ai/docs/api

6. Intellectual Property

• Your content: You own the conversation data and Echo outputs generated from your Pulses
• Our platform: Unformal, its code, design, and AI models remain the property of Spark Collective BV
• Anonymized data: We retain the right to use anonymized, aggregated data to improve the service
• AI-generated content: AI responses are generated based on your input and do not constitute advice or guaranteed accuracy

7. AI Disclaimer

Unformal uses AI models from Anthropic (Claude), OpenAI (GPT-4o, Whisper), and Google (Gemini) to power conversations and extract insights.

8. Limitation of Liability

Unformal is provided "as-is" without warranties of any kind, express or implied.

Spark Collective BV is not liable for:

• Service downtime, data loss, or technical errors
• Accuracy or reliability of AI-generated content
• Decisions made based on Unformal insights
• Misuse of the service by you or third parties
• Indirect, incidental, or consequential damages

To the maximum extent permitted by law, our total liability to you is limited to the amount you paid for Unformal in the 12 months preceding the claim.

9. Data and Privacy

Your use of Unformal is subject to our Privacy Policy, which explains how we collect, use, and protect your data.

• Conversation data is stored in Convex (EU-West-1 region)
• AI providers (Anthropic, OpenAI, Google) process conversation text to generate responses
• You control who can access your Pulse conversations and Echo data
• Respondents' data is visible to the Pulse creator

10. Termination

• By you: You may delete your account at any time via Studio settings
• By us: We may suspend or terminate accounts that violate these Terms
• Data deletion: When an account is terminated, all data is deleted within 30 days
• Credits: Unused credits are forfeited upon account termination (no refunds)

11. Changes to These Terms

We may update these Terms from time to time. If we make significant changes, we will notify you via email or a prominent notice in the app.

Continued use of Unformal after changes take effect constitutes acceptance of the updated Terms.

12. Governing Law

These Terms are governed by the laws of Belgium. Any disputes arising from these Terms or your use of Unformal will be resolved in the courts of Gent, Belgium.

13. Contact

If you have questions about these Terms, contact us at: