Use case: Accelerators & Programs

Screen 200 applicants without reading 200 forms.

Replace your application form with an AI conversation that adapts to each applicant — and gives you structured, comparable data instead of one-line answers.

Your application forms are giving you garbage data.

Shallow answers."Describe your startup" gets one line: "We're building a platform." Your form can't ask follow-ups.
Can't compare applicants.Some write 3 words. Others write 3 paragraphs. There's no structure. You spend hours reading applications that tell you nothing.
Applicants hate it.67% of people abandon online forms before finishing. Your best applicants — the busy ones — are the most likely to drop off.
You schedule calls anyway.After reading 200 applications, you still need 30-minute calls with the top 50. The form was supposed to save time. It created more work.

How it works

1

Describe your goal

"I want to screen applicants for our spring cohort. I need to understand their startup, stage, team, market, traction, and what they're looking for."

2

AI builds the conversation

Unformal generates the right questions, follow-ups, and adaptive inputs (sliders for ratings, rankings for priorities, multi-select for sectors).

3

Share a link

Send it to applicants by email, embed it on your website, or include it in your existing application flow.

4

Review structured results

Each applicant's Echo gives you comparable data. Resonance shows aggregate patterns across all applicants.

Form vs. Unformal

Google FormUnformal
"Describe your startup""We're building a platform"2-minute conversation covering product, market, traction, team, and differentiation
Data structureWhatever they typedStructured Echo with defined fields, directly exportable
Completion rate~33%80%+
Follow-up neededAlmost alwaysRarely - the conversation already went deep
Applicant experienceHomeworkA conversation that respects their time
Time to review 200 apps15-20 hours2-3 hours (structured data, searchable)

Pay per conversation. No subscription.

9

100 conversations

0.09/each

29

500 conversations

0.058/each

79

2,000 conversations

0.04/each

For a program screening 200 applicants: €9-29. Compare that to the hours saved.

Replace your application form

50 free conversations. Create your first Pulse in 60 seconds.