Use case: Agencies & Creative Teams

Briefs that actually brief.

Replace your intake form with a conversation that understands what the client actually wants — before you spend time on a proposal.

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Your intake form is losing you scope and money.

A new client inquiry comes in. You send them your intake form. Here's what comes back:

Budget:"TBD"

Timeline:"ASAP"

Describe your project:"We need a new website"

Target audience:"Everyone"

Brand guidelines:(left blank)

Now you have two choices: schedule a 45-minute scoping call to actually understand the project, or write a proposal based on guesswork. Both waste time.

The form failed because forms can't ask follow-ups. When someone writes “We need a new website,” a form can't ask “What's wrong with your current one?”

What if a creative brief was a conversation?

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It probes for depth."We need a new website" → "What's driving the redesign?" → "Who are the main audiences?" → "What does success look like?" The AI asks the follow-ups your form can't.

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It captures the full picture.Budget range (with a slider, not a text field), timeline, stakeholders, inspiration examples, must-haves vs nice-to-haves — all structured and comparable.

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Clients actually enjoy it.It feels like talking to someone who cares about their project. They share more, including context they wouldn't type into a form.

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Your proposals improve.Every Echo gives you a structured brief you can use to scope, price, and pitch accurately — without the scoping call.

Before vs. after

	Intake form	Unformal
Project description	"We need a new website"	Full context: redesign drivers, audiences, competitor examples, success metrics
Budget	"TBD"	€15K-25K range (captured via slider)
Timeline	"ASAP"	"Q3 launch, board presentation in September"
Scoping call needed?	Almost always	Rarely — brief is complete
Proposal accuracy	50/50	High — based on real context
Client impression	"Another form to fill out"	"This agency actually cares about understanding us"

€0.09 per brief. Not per seat, not per month.

For an agency handling 20 new inquiries per month: €1.80/month total. No subscriptions.

Send your next prospect a conversation, not a form

50 free conversations. Create your first brief Pulse in 60 seconds.

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